The Capitalization of the Soul

By Dr. Ron Jones

The bulls and the bears run wild on Wall Street every day as investors make trades. Market value represents what someone is willing to pay for a share of stock at any given time. But what is the value of one lost soul? Can a person’s soul be capitalized?

 

The answer lies in a party thrown by heaven. Jesus said, “There will be more joy in heaven over one sinner who repents that over ninety-nine righteous persons who need no repentance” (Luke 15:7).

 

The value of one lost soul is priceless. For that reason, it’s time to reset our priorities and to realign our life mission according to God’s will not ours (Matthew 6:10). It’s time to capitalize on every opportunity to capitalize a lost soul.

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